After a client has made the correct color choice they always ask me what paint sheens for interior surfaces provide the best durability. The standard answer for interior is flat/matte for ceilings, egghsell/satin for walls and semi-gloss/hi-gloss for trim. Here is a link to the standard guidelines to follow when selecting a sheen for a specific room.
You can increase the sheen for higher traffic areas that will provide better durability but that will increase the imperfections of the surface. So if you have old plaster walls that will show a lot of imperfections use Benjamin Moore’s Aura Bath & Spa matte finish http://www.benjaminmoore.com/en-us/for-your-home/paint-products/aura-bath-and-spa-waterborne-interior-paint to decrease the sheen but increase the durability. This product is also great for kitchens and hallways.
Selecting the correct interior paint sheen is just as important as selecting the color to make sure you are getting the best durability that provides a uniform look throughout the house.